Have you ever found yourself wondering why your cannabis business isn’t growing on social media? Well, marketing in the cannabis industry isn’t like other spaces, although the major marketing strategies like identifying your target audience and building genuine relationships still reign true. However, when your company is banned from options like paid for adverts on platforms such as Facebook, things can become slightly more complicated.
Throughout this blog post we will break down five common reasons your business may be struggling on social media and how you can fix this.
- You’re not clear on your vision
Having a clear vision is important when trying to reach your target audience. Many brand struggle to cultivate a loyal following through social media because they lack direction. For example, many CBD companies say that they want to help others and share education, this is a great starting point however it is much too broad. What separates your brand from the rest? If you’re not clear on who you are or what you have to offer and how you’re different from the rest, how can you expect your audience to know? This I why it so important to build a strong cannabis brand identity from the beginning.
- You’re trying to be like everyone else
If you want to build an influential cannabis brand you must be original. Too many brands get lost in the noise by trying to be like everyone else. It’s one thing to be inspired but another thing to be a copycat. Mimicking a popular brand isn’t going to do any favors for your business. It will not be viewed well by potential customers. To experience real growth from social media, focus on your brands unique identity and mission. What value can you provide to your target audience, from sharing the latest industry updates or being the place for CBD education for moms, own your niche and stay focused.
- You’re not connecting with your target audience
One of the biggest things that can hold a business back is focusing more on growing numbers instead of relationships. You don’t need thousands of followers on social media to make money. A large targeted following is beneficial, however there are currently brands in the CBD industry with less than a thousand followers actually earning more than those with over ten thousand. The brands who succeed the most on social media build a loyal targeted following, they’re not trying to attract everyone, they know who their audience is and what their needs are. Brands who struggle on social media are usually way too broad in their approach, to avoid this you must have a strong brand identity and understand what you are bringing to the table.
- You’re relying too much on social media
A lot of cannabis brands struggle to grow on social media because they are in fact too dependent on it. If you want to grow your cannabis brand, you need to diverse your approach. Firstly, you must not rely on a single platform for growing your business, and secondly you must promote your social accounts outside of social media for example your website or business cards. Too many brands make the mistake of either only relying on social media or not promoting their channels anywhere else. Aim to stay active in at least 3 social media platforms.
- You’re doing it all alone
The root reason so many CBD and cannabis business struggle is that the owner does not have time to run their business and their social media accounts. To generate real results for your business requires more than posting, it also requires strategy. Unless you have a background in social media marketing, and you can continue to stay up to date with the latest industry practices then you are better off bringing on help.
Are you struggling to get your Dispensary visibility online? There are a lot of little things that need to be done on a consistent basis to make this happen. If digital marketing is overwhelming you as a business owner, we have solutions to help you tackle this. Growth Dispensary Marketing has been helping Cannabis companies GROW their business and take their Internet Marketing to the next level.
Interested in learning more about how we can help your company GROW?