BusinessMarketingA Beginner’s Guide to Dispensary Email Marketing in 2019

November 9, 2019by Ryan

Could Dispensary email marketing help you grow your business? Throughout this blog post we will be examining why you should be building a targeted list of contacts along with some top tips on how to be successful.

So firstly, why should you use Dispensary email marketing?

  • Building a targeted list of contacts.
  • Increase traffic to your Dispensary’s website
  • Convert more subscribers into paying customers
  • Build your overall brand awareness

As you can see there are a lot of advantages when it comes to list building. Censorship, advertising restrictions and full out paid removals are still a threat for Dispensary and cannabis companies on social media. Email marketing is one of the most effective ways you can overcome these limitations and build your company online. After all, your list is a group of people who have specifically indicated that they want to stay in contact with you, which is very valuable.

How can you add Email Marketing to your Dispensary’s Marketing Strategy? 

Your email list is among your most loyal fans, why wouldn’t you want to build a list of people who are interested in hearing from you? So, if this is not convincing enough, read on for three reasons for why you should be using Dispensary email marketing.

  1. Build a targeted list of contacts

Do you know why a big email list is better than a big social media following? You own your list, meaning you have a group of people who have indicated that they are interested in what you have to offer and have shared their contact information with you

You can easily save this list, whether you switch email providers or maybe, as a worst-case scenario, your business gets kicked off, you still have your list of contacts. The same cannot be said for your social media pages. If you’re Instagram account or Facebook page is removed, you would have no simple way of staying in contact with your followers. Which means all of that time spent investing in and growing your account has now gone. Your email list on the other hand is something you can actually keep, and this is why it is so important for every Dispensary business to be paying attention to email marketing.

  1. Increase traffic to your Dispensary’s website

The right email marketing strategy can be an incredibly powerful way to bring targeted traffic to your website. For example, imagine you have a great blog post that you just published on your website, instead of just sharing it on social media and praying that people actually click the link and visit your site, you have a list of people who are eager and waiting to hear from you.

Sharing your latest blog post or update from your business to your subscriber list makes it really easy to get in contact with your most loyal fans. If they are interested in your product or service, they are highly more likely to click the link and check it out. Therefore, email marketing can be a great way to draw free traffic to website.

  1. Convert more subscribers and web visitors into buyers

If you want to make more sales, in person and online, then it’s time to get serious about email marketing. A lot of people assume that email is an old school method of marketing compared to social media, yet email marketing is said to generate $38 for every dollar spent, which is a huge return on your investment. So, whether people join your list after they check out your store or they download a free resource, they are very valuable leads, there is no better group to send your promotions to.

Plus, email makes it really easy to purchase online, all a user needs to do is click the link or hit reply to your message. Whilst email marketing should not be your only form of marketing to promote your business, it should be a key part.

Are you struggling to get your Dispensary visibility online? There are a lot of little things that need to be done on a consistent basis to make this happen. If digital marketing is overwhelming you as a business owner, we have solutions to help you tackle this. Growth Dispensary Marketing has been helping Cannabis companies GROW their business and take their Internet Marketing to the next level. 

 

Interested in learning more about how we can help your company GROW?

 

Call us today at 630-247-0144.
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